Kia America Sales Corporation announced on the 20th (local time) that the famous sports event and performance hall in the center of Orlando, Florida, has changed its name to ‘Kia Center’.This, the home stadium of the National Basketball Association (NBA) team Orlando Magic, has been called the ‘Amway Center’, but from this day on, it has been renamed the ‘Kia Center’.Previously, the stadium signed a naming rights contract with Kia America Sales Corporation and changed both indoor and outdoor signage.Additionally, Kia’s major car models were displayed and an electric vehicle charging station was also installed.In addition, ‘Kia Terrace’, a space that provides various conveniences to sports and music fans, has also been created indoors.
In April last year, the home stadium of the NBA team Los Angeles (LA) Lakers also received sponsorship from Kia and changed its name from ‘The Forum’ to ‘Kia Forum’.Kia America Sales Corporation has been conducting marketing activities under an official automobile partner agreement with the NBA for the past 10 years.Orlando Magic owner Alex Martin said, “Orlando Magic and Kia America Sales Corporation have maintained a successful partnership for many years and have shared the joy of growth,” adding, “Through this expanded partnership, Kia will deliver the brand message more directly and effectively to our fans.” “It will be possible,” he said.Seung-gyu Yoon, head of Kia’s North American regional headquarters and U.S. sales corporation, expected, “The ‘Kia Center’, along with the ‘Kia Forum’ in California, will become an important base for 카지노사이트킹 promoting the Kia brand from the eastern United States to the western United States.”
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