All casinos are just gambling platforms for users, but from the perspective of operators, casinos are businesses. Pink Casino also has a history as a gambling company. The Casino was registered as a private limited company in June 2020 with an office in London, England. The company has SIC (Standard Industry Classification) numbers and categories – 92000 – gambling and betting activities.
The brand owner was Intellectual Property and Software Limited. Now the company belongs to LeoVegas. It is a Swedish gambling company specializing in mobile solutions as well as casino game development. The companies agreed on a takeover deal in 2018. In addition, in 2020, LeoVegas shared plans to introduce Pink Casino to the Canadian market. In that way, the company wanted to increase revenue by using brands and products that already exist. 파칭코
It is worth mentioning that Pink Casino is a licensed brand because it is licensed by the British Gambling Commission. However, a license did not prevent the company from making a number of scandals related to advertising rules. In 2018, the advertising standards authority (the independent body responsible for controlling advertising verticals in the UK) accused pink casinos. According to the accusations, casinos did not comply with the CAP code, an advertising regulatory set applicable to marketing and public relations in the UK.
So, what was the problem with the advertisement? According to a casino news article, the company sent an ad informing customers that they could get free scratch cards. However, it turns out that the service is not really free. The information in the email guaranteed recipients that they did not need a deposit to play the game. In fact, this statement was misleading, which led some players to complain about it.
The ASA concluded that Pink Casino violated the rules by giving players misinformation. For example, if a user had some money in the deposit, they were required to spend it before activating the bonus. Authorities have banned providers because such promotions could potentially lead to financial losses. In this situation, casinos have violated rule 3.1 of the CAP Code.
That was the only case when Pink Casino was detected as being dishonest with customers. Now the operator still attracts a lot of players.
Founded as a British company, Pink Casino is mainly focused on British customers. At the same time, it is accessible from other countries. Unfortunately, the list of such places is not very long:
Isle of Man;
Is pink casino legal?
As mentioned above, casinos are license holders. Moreover, it has obtained a license from a British regulator, which has a reputation for being fairly meticulous and often fining operators. The availability of this permit adds credibility to Pink Casino’s reputation.
In addition to being licensed by the UK GC, the gambling website also holds licenses by the Alderney Games Board and other important certificates of various organizations and services, showing that it cares about customers in terms of preventing them from gambling-related damage. Among them are EPIC Risk Management, Gambling Therapy, Gamcare, Gamban, Gamstop, and YGAM (Young Gambers and Gamblers Education Trust).