PA Media Group, iRace Media

PA Media Group Expands Global Racing Position With Acquisition Of iRace Media, An Asian Racing Data Specialist.

Headquartered in Singapore, iRace Media works with B2B clients such as Hong Kong Jockey Club, Singapore Parks, 4Racing and Tabcorp to promote the range of racing services in the region through a range of data and content services, including form guides and interactive tip content. The service is built on the most comprehensive racing database in the region and specializes in localizing and translating content to suit each customer’s target market. It is also producing the award-winning publication “iRace,” the most extensive racing form guide for Asian consumers.

The acquisition complements PA Betting Services’ expertise in professional racing, which will provide customers with broader offers and improved value, creating a global racing database and an expanded distribution network. 슬롯머신

iRace Media will continue to operate as a standalone business under CEO and founder Steve Levar and will provide PA Betting Services with knowledge and expertise in the Asian market.

Clive Marshall, CEO of PA Media Group, said, “PA has delivered content and data with unrivaled accuracy and integrity to our customers in the race world for more than 60 years. The acquisition of iRace Media allows us to leverage the power of our global racing database and distribution to expand our reach and services in a more relevant and creative way to rights holders, bookmakers, partners, and media partners.”

Steve Levar, founder and CEO of iRace Media, said, “We are excited to begin this journey with PA Betting Services.” “This acquisition will enable both companies to benefit from shared resources, expanded R&D capabilities, and a broader pool of talent, enabling the development of racing solutions that will transform the racing environment and create new growth opportunities.”

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