A Millennium View of the Game Industry

As the gaming industry spends its time of self-reflection every year before the Global Gaming Expo (G2E), executives and marketers seem to be constantly focused on developing strategies to attract attractive “millennials.” As a member of the chaotic younger generation, and someone who has spent more than a decade in the industry, I wanted to think a few things as everyone heads to Las Vegas this year.

The gaming industry is at a dramatic turning point. From a legal and regulatory standpoint, the United States has never been more open to legalized gambling over the past decade, as seen by the growing number of jurisdictions that have approved casino games. Everyday fantasy sports are looking for regulated paths in light of early legal challenges. New Jersey is tirelessly and constantly ignoring, if not necessarily successful, federal bans on sports gambling, leading many of its former skeptics to at least consider the idea of legalized sports games. Legislatures across the country considering the opportunity to expand their games are increasingly concerned about “market saturation,” a once-unthinkable phenomenon

So where’s the demand? I’ll leave the well-known statistics that millennials outnumber baby boomers, and that’s the largest generation group in the United States, and as you know, we’re not necessarily crazy about traditional casino games. 파워볼게임

At industry panels and debates (often attended by older generations only), there was a lot of talk about opening casinos floors, placing “lounge” spaces throughout the property, incorporating more non-gaming facilities throughout the gaming space, and other cosmetic changes to better attract young people. I’ve seen an executive agonize over the fact that young men and women are willing to serve hundreds of bottles, but won’t sit on a nice new “Big Bang Theory” slot machine designed to attract them.

“New colors, sounds, and themes aimed at our customers’ existing preferences have always worked! What’s wrong with kids these days?”

I’m not a marketing expert, and I’m not sure I’m claiming to speak for everyone in my increasingly diverse generation, but the industry seems to be missing some key points in its attempts to adapt to the new demographics.

After spending a considerable amount of time on why casinos don’t seem attractive, I think every problem comes down to this:

We simply don’t have the economic security to take blind risks in our spare time.

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